An Insurance Web Aggregator (IWA) is a platform or website that allows consumers to compare insurance products from multiple insurance companies in a digital format. It acts as an intermediary between insurance companies and customers, providing comparisons of policies, premiums, terms and conditions. IWAs typically offer a wide range of insurance products, including life, health, motor, and travel insurance, to help consumers make informed decisions based on their needs. This service often helps consumers find the most affordable and suitable insurance options by comparing offers from different insurance companies.
What is an Insurance Web Aggregator License?
An insurance web aggregator license is a legal authorization granted by the Insurance Regulatory and Development Authority of India (IRDAI) to entities that wish to operate as insurance web aggregators in India. This license allows aggregators to provide an online platform for consumers to compare and evaluate insurance products, while also offering detailed policy information such as premium rates, coverage options, and claims procedures.
This license is mandatory for any business or individual who wants to operate an insurance web aggregator website or platform. Without proper licensing, no organization can legally operate an aggregator platform in India. The license certifies that the aggregator platform complies with regulatory guidelines, ensuring transparency and consumer protection in the insurance product comparison and selection process.
Important Terminology of Insurance Web Aggregator License
- Authorized verifier: An authorized verifier is an individual who works for a web aggregator, insurance company, or teleadvertiser. Their role includes selling and procuring insurance through telemarketing and distance marketing, having undergone the required training and passed the examination prescribed by IRDAI.
- Distance marketing: Distance marketing refers to the process of selling insurance products without the physical presence of a customer, using phone, SMS, email, or other web services to engage potential customers.
- Key management personnel: Key management personnel (KMPs) include executives such as the CEO, COO, CMO, CFO, and heads of technical and IT departments, who play a critical role in the management and operation of the organization.
- Lead management system: A lead management system includes the process of capturing, filtering, validating, and distributing leads from customer inquiries, ensuring efficient follow-up and closure of insurance sales.