There are so many instances when one comes across a person who is always talking and thinking about starting his own business but it keeps going on for years and the person is still working as an employee. What are the things which stop an individual from starting his own business?  He may be thinking whether enough people would be interested in buying his product/service. He may think he is not very good at selling things. It could be countless other things.

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An individual may have numerous reasons for not starting his own business, which he is planning to do for a very long time. But the sole reason for this is the fear of failure. An entrepreneur may be thinking what will happen if he is not successful in his new business, how will he meet his daily expenses? Fear as an emotion has served an important purpose in the evolution of mankind as because of fear only we keep ourselves away from physical harm. But fear of starting a new business can be overcome by converting the psychological state of inertia into state of momentum. It is a proven scientific fact that more energy is utilized to move any object than to keep it running. The same is true with the fear of failure of your new business. 

An individual can follow the two-step approach to get rid of the fear of failure if he starts his much-desired new business.

• prepare to succeed
• change your attitude towards failure

1) Prepare to Succeed

Many individuals in their late thirties or early forties have a very negative outlook about the life they lived till then. They are of the view that their life has been a total disaster. They do not earn as much as their neighbor or they do not have a luxurious four-wheeler. But they do not realize that they themselves are responsible for their lives. The most important thing to do to prepare to succeed is to learn how to do it. We all know how to fail. One can fail by doing nothing or by doing stupid things. But the path to success is found by finding out exactly what you would need to be successful and ensuring that those needs are met. An entrepreneur need to arm himself with the required facts and knowledge to move forward on the path to success.

First thing to do is to find out the basic needs of the customer. Then you have to figure out how to meet these needs. The best way to do this is to work through a business plan. Any online available business plan template takes you through the process of writing a business plan of your own. While working for a good business plan, the gaps in your knowledge will be filled as you undertake research work and it will also provide the details of the business activities required to be performed to start and run a successful small business. The final business plan may be turned into a reference document to understand the present position of your business and what was envisaged originally. 

2) Change Our Attitude towards Failure

An individual fear failure because failure makes him a bad person, a “loser” that others look down on. The other reason for fear of failure is that we could lose all or most of our money and/or other possessions if we fail in a new business. But both of these are misconceptions. Failure doesn’t change our genes or our personality. Though it may affect some people’s attitude or behaviour towards you, but failure is not a negative in itself.An individual can be calleda loser only if he allowshimse lf to be. The famous saying that it’s not being down but it’s staying down that makes you a loser should always be remembered.